Category: Egyéb kategória

Author: Mukhangali Kundyz The media has long been one of the key spaces where our shared understanding of the world is built. Every news piece, headline, or political commentary does more than simply report events; it re-presents reality. And in doing so, journalists and content creators make choices that frame how we perceive those events.…

In our previous post, we discussed two popular and related approaches to metaphor analysis: 1) MIP (Metaphor Identification Procedure; Pragglejaz Group, 2007) and 2) MIPVU (Metaphor Identification Procedure VU University Amsterdam, Steen et al., 2019). In this post, we move on to another popular metaphor analysis method called Critical Metaphor Analysis (CMA; Charteris-Black, 2004). Below,…

Author: Mukhangali Kundyz Why is metaphor central and essential in wine communication? How might wine descriptions affect consumers’ choice of drink?  Dr. Allison Creed from the University of Melbourne, Australia explored these and other questions during her visiting scholarship at Corvinus University of Budapest. Key points from the discussion are available online at Bormagazin, boraszportal.hu,…

Author: Kundyz Mukhangali MetCommS members presented at the Culture and Cognition in Language conference in Poland   At the end of April, six members of MetCommS (Metaphor in Communication and Society Research Lab) attended the Culture and Cognition in Language: CCL 4 conference in Polańczyk, Poland. Our members had a unique opportunity to share their research…

Metaphor analysis offers tools for understanding how language shapes our thoughts. For those who would like to conduct discourse research, understanding metaphor goes beyond identifying figures of speech—it provides access to deeper conceptual structures that organize our thinking. This guide provides two accessible metaphor analysis methods that anyone can implement in their research projects. Understanding…

Photo: Almaty, Kazakhstan by Kundyz Mukhangali Have you ever wondered how your nation is portrayed in the news media? Or how its relations with neighboring countries are depicted in foreign media? Last week members of the Corvinus Metaphor Workshop, Lilla P. Szabó, Kundyz Mukhangali and associate professor András Rácz (Institute of Global Studies, CUB) gave…

Szerzők: Szabó Lilla, Varga Dóra Eszter, Horváth Balázs A politikai kampányok célja, hogy az induló pártok bemutassák a programjukat és a jelöltjüket, ezzel ösztönözve a választókat, hogy rájuk adják le szavazatukat. Napjaink kampányait két trend övezi: az úgynevezett „perszonalizáció” és a negativitás. A politika perszonalizálódása alatt azt értjük, hogy az egyre inkább személyközpontú lesz, így…

🇬🇧 A linguistic case study on the personalization of Hungarian political communication during the coronavirus Author: Balázs Horváth As politicians increasingly share personal content and information about themselves, the importance of political collectives – such as political parties – is diminished. This phenomenon can also be observed in the Hungarian political discourse, including social media…

The 𝐂𝐨𝐫𝐯𝐢𝐧𝐮𝐬 𝐌𝐞𝐭𝐚𝐩𝐡𝐨𝐫 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩 held its very first pitch competition for students who wrote their thesis work in the (broad) scope of figurative language. After some great discussion, the following prizes were awarded The title of 𝐒𝐜𝐢𝐞𝐧𝐭𝐢𝐟𝐢𝐜𝐚𝐥𝐥𝐲 𝐑𝐨𝐛𝐮𝐬𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 was awarded to: Katalin Cserepkó for her thesis titled the 𝑉𝑖𝑠𝑢𝑎𝑙 𝐴𝑛𝑎𝑙𝑦𝑠𝑖𝑠 𝑜𝑓 𝑡ℎ𝑒 𝑅𝑢𝑠𝑠𝑜-𝑈𝑘𝑟𝑎𝑖𝑛𝑖𝑎𝑛 𝑊𝑎𝑟’𝑠…

🇬🇧 On February 28th Utku Bozdağ and Petra Bialkó held an introductory metaphor analysis  workshop called (De)Coding the Language of the Pandemic. Participants engaged in practical exercises to uncover the significant role metaphors play in public discourse, particularly in the context of the Covid pandemic. This workshop was suitable for students who wanted to broaden…