Author: Mukhangali Kundyz The media has long been one of the key spaces where our shared understanding of the world is built. Every news piece, headline, or political commentary does more than simply report events; it re-presents reality. And in doing so, journalists and content creators make choices that frame how we perceive those events. Read more

In our previous post, we discussed two popular and related approaches to metaphor analysis: 1) MIP (Metaphor Identification Procedure; Pragglejaz Group, 2007) and 2) MIPVU (Metaphor Identification Procedure VU University Amsterdam, Steen et al., 2019). In this post, we move on to another popular metaphor analysis method called Critical Metaphor Analysis (CMA; Charteris-Black, 2004). Below, Read more

Author: Mukhangali Kundyz Why is metaphor central and essential in wine communication? How might wine descriptions affect consumers’ choice of drink?  Dr. Allison Creed from the University of Melbourne, Australia explored these and other questions during her visiting scholarship at Corvinus University of Budapest. Key points from the discussion are available online at Bormagazin, boraszportal.hu, Read more

Author: Kundyz Mukhangali MetCommS members presented at the Culture and Cognition in Language conference in Poland   At the end of April, six members of MetCommS (Metaphor in Communication and Society Research Lab) attended the Culture and Cognition in Language: CCL 4 conference in Polańczyk, Poland. Our members had a unique opportunity to share their research Read more

Metaphor analysis offers tools for understanding how language shapes our thoughts. For those who would like to conduct discourse research, understanding metaphor goes beyond identifying figures of speech—it provides access to deeper conceptual structures that organize our thinking. This guide provides two accessible metaphor analysis methods that anyone can implement in their research projects. Understanding Read more

Photo: Almaty, Kazakhstan by Kundyz Mukhangali Have you ever wondered how your nation is portrayed in the news media? Or how its relations with neighboring countries are depicted in foreign media? Last week members of the Corvinus Metaphor Workshop, Lilla P. Szabó, Kundyz Mukhangali and associate professor András Rácz (Institute of Global Studies, CUB) gave Read more