Szerzők: Szabó Lilla, Varga Dóra Eszter, Horváth Balázs A politikai kampányok célja, hogy az induló pártok bemutassák a programjukat és a jelöltjüket, ezzel ösztönözve a választókat, hogy rájuk adják le szavazatukat. Napjaink kampányait két trend övezi: az úgynevezett „perszonalizáció” és a negativitás. A politika perszonalizálódása alatt azt értjük, hogy az egyre inkább személyközpontú lesz, így Read more

🇬🇧 A linguistic case study on the personalization of Hungarian political communication during the coronavirus Author: Balázs Horváth As politicians increasingly share personal content and information about themselves, the importance of political collectives – such as political parties – is diminished. This phenomenon can also be observed in the Hungarian political discourse, including social media Read more

The 𝐂𝐨𝐫𝐯𝐢𝐧𝐮𝐬 𝐌𝐞𝐭𝐚𝐩𝐡𝐨𝐫 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩 held its very first pitch competition for students who wrote their thesis work in the (broad) scope of figurative language. After some great discussion, the following prizes were awarded The title of 𝐒𝐜𝐢𝐞𝐧𝐭𝐢𝐟𝐢𝐜𝐚𝐥𝐥𝐲 𝐑𝐨𝐛𝐮𝐬𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 was awarded to: Katalin Cserepkó for her thesis titled the 𝑉𝑖𝑠𝑢𝑎𝑙 𝐴𝑛𝑎𝑙𝑦𝑠𝑖𝑠 𝑜𝑓 𝑡ℎ𝑒 𝑅𝑢𝑠𝑠𝑜-𝑈𝑘𝑟𝑎𝑖𝑛𝑖𝑎𝑛 𝑊𝑎𝑟’𝑠 Read more

🇬🇧 On February 28th Utku Bozdağ and Petra Bialkó held an introductory metaphor analysis  workshop called (De)Coding the Language of the Pandemic. Participants engaged in practical exercises to uncover the significant role metaphors play in public discourse, particularly in the context of the Covid pandemic. This workshop was suitable for students who wanted to broaden Read more

Embracing the golden years Photo by: Lékó Tamás, Corvinus University of Budapest 🇬🇧 When it comes to old age, our perceptions and attitudes have evolved significantly over the past 35 years. Gone are the days when ageing was synonymous with “decline” and “frailty.” Instead, the language we use to describe old age has undergone a Read more

Corvinus Metaphor Workshop on the road Over the past few months, CMW members showcased their research at two international conferences. Réka Benczes, Utku Bozdag, and Lilla Petronella Szabó travelled to Düsseldorf, Germany, to present multiple papers at the International Cognitive Linguistics Conference (ICLC) organized by the International Cognitive Linguistics Association (ICLA) on August 7–11, 2023. Read more