Category: Egyéb kategória

Embracing the golden years Photo by: Lékó Tamás, Corvinus University of Budapest 🇬🇧 When it comes to old age, our perceptions and attitudes have evolved significantly over the past 35 years. Gone are the days when ageing was synonymous with “decline” and “frailty.” Instead, the language we use to describe old age has undergone a…

Corvinus Metaphor Workshop on the road Over the past few months, CMW members showcased their research at two international conferences. Réka Benczes, Utku Bozdag, and Lilla Petronella Szabó travelled to Düsseldorf, Germany, to present multiple papers at the International Cognitive Linguistics Conference (ICLC) organized by the International Cognitive Linguistics Association (ICLA) on August 7–11, 2023.…

Exploring Figurative Framing in Political Marketing 🇬🇧 In a recent presentation during the Corvinus Research Week, Lilla P. Szabó and first-year PhD student Utku Bozdağ delved into the fascinating world of figurative framing and political marketing. The presentation discussed the importance of figurative language in political communication. They argued that the way politicians address issues…

🇬🇧 Conceptual Metaphors of Postpartum Mood Disorders Metaphors are powerful tools that shape our comprehension of intricate concepts and experiences. In the realm of mental health, metaphors enable us to grasp the elusive aspects of conditions like postnatal mood disorders. Around the third or fourth day after giving birth, many women experience “baby blues,” which…

Health matters in Debrecen 🇬🇧 According to Conceptual Metaphor Theory, abstract concepts such as „life,” „illness,” or „death” are interpreted via more concrete concepts, namely by means of conceptual metaphors. Accordingly, life is often comprehended as a journey, the end of which is death. This is manifested in everyday expressions such as „someone’s life is…

The First Research Forum of the Corvinus Metaphor Workshop The Corvinus Metaphor Workshop (CMW) held its first research forum on 29 March at Corvinus University of Budapest. Four students of communication and media science presented their ongoing inquiries into metaphor in the fields of health communication, political communication, and social media research.   First-year BA student…

A wild democracy? The figurative representation of the Hungarian Parliament in editorial cartoons Author: Ágnes Virág Both public opinion polls and academic research have found that the Parliament is often linked to concepts such as democracy, corruption, power, nationhood, etc. Why is it important to deal with these associations that go beyond the literal meaning…

How is old age branded? 🇬🇧 How is old age branded? Naming practices and logo usage of Hungarian aged care facilities Authors: Réka Benczes & Alexandra Béni Previous research on the naming strategies of aged care institutions in Australia suggests that attitudes towards old age and ageing are shifting, demonstrating a more positive outlook of…